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TUSCAN SUN SHINES ON SARATOGA SALON

Creating Classic Character: When masters convene, magnificent beauty emerges. 


WRITTEN BY Megin Potter  |  Photos Provided


For Cheri Satterfield, an entrepreneur from West Virginia, New York’s Capital Region feels like home, and Saratoga’s Classical Concepts Salon, the newest member of the family. 

As the mother of five children, stepmother to four, and grandmother of 13, Cheri is a woman devoted to caring for family. It is the guiding principal of all she does as the founder of Tuscan Sun Salons and Spas (whose portfolio now includes seven salons in West Virginia, Pennsylvania, and New York, the Highgate Carriage House wedding venue, and daycare services in WV). 

“I care so much I can’t sleep. Every one of my businesses is like one of my children and I have to make sure they’re all okay!”

Feeling the Love

Cheri first ventured into entrepreneurship with video rental stores. When mail-order and streaming services started to become the go-to way to get your entertainment, Cheri made an innovative move - adding tanning services to her store. Because peak tanning hours are different from peak rental hours, the store stayed busy constantly.

In 2004, she shifted to concentrating entirely on beauty and wellness with the opening of her first salon. As Cheri readied the space, her father hung the salon’s bronze sign bearing its name: Tuscan Sun – a name Cheri chose inspired by the movie, “Under the Tuscan Sun,” about a woman starting her life anew amid Tuscany’s rolling hills.

Much like the movie’s main character, Cheri (who is also Italian) was embarking on a journey. One where, by taking chances and following her heart, she would experience the warmth of being surrounded by colorful characters who come to feel like family.

“Family is not just by blood, it’s created by the love you surround yourself with,” she said.

Welcome Home

It is the warmth of Tuscan Sun’s spas, salons, and medical spas that makes your experience here feel so special. It is the welcoming sense of feeling cared for and nurtured that lights up your soul.

In 2021, Kimberley’s A Day Spa (now Tuscan Sun at Kimberley’s) became the first in the area to join the Tuscan Sun family, followed by Rumors Salon & Spa (now Rumors by Tuscan Sun), both of which are located on the same road in Latham, less than three miles apart from one another. Now, Classical Concepts Salon & Spa, on Broadway in Saratoga, is welcoming the guidance and resources of the Tuscan Sun team.

“We have great teams in New York; in finance, human resources, and great managers I feel confident in,” said Cheri, who rents an apartment in Latham. She spends one week every month Upstate to personally see to any problems that arise.

“Customer service with Tuscan Sun is number one,” she said. “I’m a very hands-on owner. I look at every review that comes in the gate and address it. I try to make customers as happy as I can.”

The Artful Salon Bond

When artists gather, masterpieces are in the making.

As in their other locations, Tuscan Sun at Kimberley’s and Rumors by Tuscan Sun are currently adding medical spa services to their state-of-the-art facilities. In Saratoga, the Classical Concepts Salon & Spa will continue to keep the traditions of the trusted Aveda salon alive by also keeping their existing team of stylists in place.

With the added strength of additional management backing and resources, their stylists now have access to better equipment and benefits, including health insurance and vacation days. Always cognizant of local community connections, spas and salons in the Tuscan Sun family continue to contribute to local events, groups, and charitable causes.

In Saratoga, an expanded line of products, more skin care services, and a larger selection of hair care options will be available at Classical Concepts. Committed to continued education for all their stylists to stay abreast of the latest trends, experts skilled in special techniques share their knowledge with one another in classes on updos, ethnic styles, extensions, blonding, and more.

For large wedding parties, on-site preparations, or last-minute changes, these masterful teams pool their resources to ensure your big day beauty dreams come true.

“You can have confidence when you come in,” said Cheri. “We do great work and we constantly strive to do better.”

Surrounding yourself with the beautiful warmth of being cared for begins with a sunny preview appointment at least two months before your wedding day. Prime spring and fall dates (especially Saturdays) book up fast, so find Classical Concepts Salon & Spa today on Facebook, Instagram, and classicalconceptssalon.com